rachel yamada

Los Angeles, CA

rachelyamada01@gmail.com

www.rachelyamadaux.com

My background in human behavior allows me to go beyond aesthetics, delving into the details of user interactions. Employing empathy as a driving force, I design interfaces that cater to the diverse needs and emotions of users.

Education

B.S. Psychology

University of the Pacific, CA

Stockton, CA

Sept. 2019 - May 2024

UX / UI Design Program

University of California, Irvine

Remote

Jul. 2024 - Jan. 2024

Experience

CASE LIQUORS INC.

UI / UX Specialist

  • Increased conversion rate by 33% quarter-over-quarter by designing and implementing user-centered improvements to the eCommerce experience

  • Performed heuristic evaluations and design QA post-implementation to ensure visual and functional consistency with UX standards and original design intent

  • Collaborated with cross-functional teams—including SEO specialists, developers, and stakeholders—to deliver a seamless and conversion-optimized user experience

  • Designed within Shopify’s platform constraints to streamline the UI/UX workflow, reduce development friction, and maintain brand consistency across pages

  • Contributed to marketing and branding initiatives by supporting creative strategies that enhanced user engagement and strengthened brand visibility

Van Nuys, CA

Apr. 2025 - Present

SkyIT Services - Subsidiary of GBCS Group

Lead UX / UI & Graphic Design Intern

  • Led the end-to-end UX/UI design and development of the CEO’s personal portfolio website using agile sprints to accelerate delivery, prioritize key features, and support iterative decision-making

  • Directed the design of GBCS University, a centralized digital platform for interns, employees, and clients to access key services, resources, and task management tools

  • Created stakeholder-facing presentations and design documentation; regularly led design reviews with the CEO and VP of Technology to align on product vision and design strategy

  • Delegated tasks strategically across the design team, optimizing team strengths to improve workflow, boost productivity, and encourage creativity

  • Managed team performance and collaboration, ensuring timely delivery of assignments, offering support, and resolving blockers through regular check-ins

  • Designed branded marketing materials—including email templates, client presentations, and RFP documents—using visual storytelling techniques to clarify service offerings and enhance brand communication

Remote

Dec. 2024 - Apr. 2025

University of California, Irvine - Department of Continuing Education

UX / UI Design and Research Apprentice

  • Dedicated 350+ hours of learning and application of UX research and design principles

  • Collaborated closely with peers and instructors to ensure design standards are met

  • Actively requested feedback to continuously improve skills used to thoroughly complete projects

Remote

Jul. 2023 - Jan. 2024

Certifications

User Experience & Design Thinking

Interface Design

Visual Design

Web Design

Projects

GBCS University Redesign

Lead UX Designer

  • Analyzed existing website and gathered insights into levels of usability and accessibility

  • Utilized Figma to create wireframes, adhering to desired design themes and direction

  • Actively requested feedback from CEO, VP of Technology, Team Lead and colleagues to find ways to continuously improve product

  • Researched user needs and frustrations to pinpoint areas that need improvement while creating solutions to meet those needs

Remote

Dec. 2024 - Apr. 2025

Refining Player Insights and Accessibility in Overwatch 2

UX Researcher & Designer

  • Conducted user research to gather insights on player activity and gauged overall satisfaction with the product to identify key areas for improvement and inform design decisions

  • Analyzed reviews to understand pain points from both experienced players and general users

  • Condensed data into user personas and journey maps to foster empathy and ensure alignment with user needs

  • Organized card-sorting activity with participants to inform information architecture

  • Utilized Figma to create wireframes and prototypes

  • Tested multiple iterations of designs to continuously improve product

Remote

May 2024 - Present

Additional Professional Experience

Talbots

Sales Associate

  • Upheld a welcoming and hospitable environment and attitude to clients, consistently receiving high satisfaction scores

  • Maintained knowledge of new monthly merchandise as well as older product, ensuring the ability to assist guests efficiently and recall the availability of the requested item

  • Guided clients through new merchandise and informed them of current promotions and upcoming events to maintain motivation and interest in the brand

  • Conducted personalized style appointments while raising confidence in her body, building deeper relationships in the process

Rolling Hills Estates, CA

Oct. 2024 - Oct. 2025

Skills & Tools

Tools: Figma, Miro, Trello, Google Workspace, Wix Studio, Framer, WordPress, Shopify, VsCode, Canva, Adobe Creative Cloud

User Research: Surveys, Interviews, Usability Testing, Card Sorting, Persona Development, Information Architecture, User Journey Mapping, Analysis

User Interface Design: Responsive Web Development, HTML/CSS Basics, Attention to Detail, Creativity and Innovation, Data-Driven Decision Making, Typography, Hierarchy

rachel yamada | ux / ui

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